Business Speeches and Discussions
Leading experts present strategies and insights
1Business Speeches at eroFame 2025 – Knowledge, Trends & Strategies for the Sexual Wellness Industry
In 2025, the Business Stage in Hall 8 (right next to the catering area) will be the hotspot for knowledge sharing and networking. Over the course of all three days, you can look forward to inspiring presentations, expert lectures, and thought-provoking panel discussions.
Our Business Speeches are designed for exhibitors and trade visitors who want to future-proof their business and gain actionable know-how in the sexual wellness industry. Key topics include:
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Visibility & Reach: SEO strategies, conversion-driven content, and AI-powered optimizations for manufacturers, retailers, and brands.
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Brand & Product Presentation: How to effectively showcase your products and sustainably increase sales and awareness.
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Quality & Responsibility: The role of certified quality labels in trustworthy product development and communication.
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Innovation & Growth: Creative approaches and technical solutions to drive traffic, improve conversions, and strengthen customer loyalty.
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The Future of Marketing: Panel discussions exploring trends, opportunities, and challenges in sexual wellness marketing.
Here’s an overview of the topics and the companies presenting them:
Wednesday, 8 October 2025:
11.00 - 11.30
Thursday, 9 October 2025:
11.00 - 11.30
Friday, 10 October 2025:
11.00 - 11.30
Foreplay with science – independent dermatological testing for erotic products
The safety of erotic products – why is it so important?
Have you ever wondered whether erotic products are also safe and skin-friendly?
Why do we test cosmetics for skin compatibility, but not erotic products that come into contact with particularly sensitive areas of skin?
Erotic products must be safe to use. Consumer confidence in the products is essential – especially for intimate products, where discretion and safety are top priorities. Dermatologically tested products prevent skin irritation, allergies, or intolerances and increase consumer well-being. Scientifically proven skin compatibility of erotic products is therefore not a luxury, but the basis for responsible product development and communication.
Consumer confidence and well-being through tested products in the erotic industry
The psychological factor of well-being plays a particularly important role when it comes to intimate products: “Tested by Dermatest” is a clear sign of safety, skin-friendliness, and reliable quality for consumers. The Dermatest seal as a quality test mark for the product acts as a credible point of reference in the market (Dermatest). In an industry where discretion, comfort, and skin compatibility are crucial, Dermatest conveys trust through its independent testing expertise and transparency—setting a standard for safe adult products that facilitates purchasing decisions and enhances consumer well-being.
Short summary
"Trust in your erotic product” – safety for erotic products through independent dermatological expertise from Dermatest. It is clear why skin safety is essential for erotic products, how Dermatest sets the highest standards through independent, scientifically based tests, and how the Dermatest seal, as a credible anchor of trust, strengthens consumer well-being and confidence in purchases in the erotic industry.
Science and independence at Dermatest GmbH
Dermatest® is an independent dermatological institute that has been ensuring the highest standards in skin safety since 1978. Started with cosmetics, we now ask ourselves the question of skin compatibility for all products that come into contact with the skin. With an interdisciplinary team of experts consisting of dermatologists, allergists, biologists, and food chemists, as well as state-of-the-art testing methods, Dermatest guarantees scientifically sound and precise testing of the skin compatibility and effectiveness of products. The renowned Dermatest® seal is only awarded to products that successfully pass these strict, independent tests.
Wednesday, 8 October 2025:
13.00 - 13.30
15.00 - 15.30
Thursday, 9 October 2025:
13.00 - 13.30
15.00 - 15.30
Friday, 10 October 2025:
13.00 - 13.30
From Frustration to Global Growth
From Frustration to Global Growth: How Sexual Wellness Brands Can Win on Amazon - Even in Critical Categories
At GlobalAMZ, we know how challenging Amazon can be for Sexual Wellness brands - from ad restrictions and content limitations to brand protection chaos. In this session, we’ll walk you through the five most common pain points and show why, despite everything, Amazon is still a powerful platform for growth. We'll share proven strategies to win visibility through SEO, conversion-optimized content, and AI-driven enhancements - especially when traditional ads aren't an option. We’ll also break down key differences between Seller and Vendor models and how to stay protected across multiple markets. This talk is for brands that are ready to move from frustration to structured, scalable success.
Amazon SEO - From Invisible to Irresistible
SEO on Amazon is often overlooked - but it’s the core of sustainable success. In this hands-on session, GlobalAMZ shows how Amazon’s algorithm works in 2025 and how to optimize every element of your listing to boost visibility and conversions. We’ll guide you through smart keyword strategies, content structures that convert, and how to use Sponsored Ads data to fuel organic growth. With real-world before-and-after cases, we’ll show how top-performing brands went from invisible to page-one success. If you want to stop depending solely on ads and start building long-term visibility, this talk is your blueprint.
Global Expansion - Scaling Without Burnout or Borders
Many of the brands we support start locally - but think globally. In this session, GlobalAMZ shares how to use Amazon not just as a sales channel, but as a smart testing ground for international expansion. We’ll explain how to launch products in new countries with minimal risk, validate markets with real-time data. You’ll learn what it takes to succeed across borders - from localization and logistics to tax and compliance. We’ll give you a clear, step-by-step roadmap for turning a strong local product into a high-performing international success.
About Us:
GlobalAMZ is an Amazon-focused agency that supports manufacturers, retailers and brands in strategic planning, product presentation and sales growth. We offer specialized services such as process management, market monitoring and brand protection, both nationally and globally.
We translate our enthusiasm for Amazon into strong brand presence and sales, always with an eye on profitability and performance. With a broad customer base from various industries, we respond to different requirements in a targeted manner and are constantly evolving. Whether you are a newcomer or a globally active company – we take on every challenge.
Wednesday, 8 October 2025:
14.00 - 14.30
16.00 - 16.30
Thursday, 9 October 2025:
14.00 - 14.30
16.00 - 16.30
Panel Discussion with Little Leaf PR Experts & Journalists
Uncensored: The Power of PR for Sexual Wellness in the Age of AI, Censorship & Geo-Pivoting
When ads get blocked, algorithms mute, and platforms restrict, PR becomes the tool that keeps sexual wellness brands visible, credible, and resilient. Through authentic storytelling, earned media, and geo-pivoting, PR helps brands stay discoverable even as mainstream opportunities contract.
This panel unpacks how to cut through censorship, secure meaningful media, and ensure your brand is findable on AI platforms as well as Google. Hear from leading PR strategists and a journalist on building visibility that lasts in an environment that often tries to erase sexual wellness.
Panel Discussion with Sciart & Little Leaf
AI, Orgasms & Algorithms: The Future of Sexual Wellness Marketing in a Censored World
AI is rewriting the rules of marketing, and sexual wellness brands are caught in the crossfire. Discover how algorithms, new platforms, and shifting consumer behavior are reshaping the way brands build visibility - and how to ride this wave instead of getting left behind.
About Us:
Little Leaf Agency GmbH is the world’s leading specialist sexual wellness PR and communications agency. From premium sex toys and high-quality lubricants to retailers, dating platforms, and beyond, the agency partners with brands shaping the future of sexual wellness. Its team of experts, based across Europe and North America, is committed to normalising conversations around sex and relationships. With extensive global experience, Little Leaf Agency delivers bespoke strategies that integrate PR, partnerships, influencer marketing, affiliate programmes, and social media—bringing every element together to maximise impact and growth.
Wednesday, 8 October 2025:
16.45 - 17.15
Thursday, 9 October 2025:
16.45 - 17.15
From Obligation to Opportunity
Unlocking value through quality assurance and control
Regulations are tightening, audits are multiplying, and the cost of non-compliance is rising fast. From fines and settlements to recalls and reputational damage, the stakes have never been higher. In this session, we’ll explain what’s changing and what’s at stake.
Lovehoney Group will share how our approach to product quality and compliance protects partners from risk while creating lasting value for our customers. By embedding sustainable quality at every stage, we give partners and customers peace of mind and ensure products remain safe, compliant, and trusted worldwide.
About us
Combining 20 years of ecommerce expertise with a portfolio of patented technologies and a vertically integrated supply chain, Lovehoney Group has a deep understanding of the sexual wellness category. Our global reach and expertise in product quality, safety, and compliance mean we’re uniquely positioned to support partners in navigating regulation, reducing risk, and unlocking value in every market.
Wednesday, 8 October 2025:
12.00 - 12.30
14.00 - 14.30
16.00 - 16.30
Thursday, 9 October 2025:
12.00 - 12.30
14.00 - 14.30
16.00 - 16.30
Friday, 10 October 2025:
12.00 - 12.30
Data-driven marketing for ambitious sexual wellness brands
From Bedroom to Boardroom: The Insider's Guide to Seducing Retail Buyers with Your DTC Data
Forget everything you've heard about DTC cannibalising retail sales. The most successful sexual wellness brands are using their direct-to-consumer insights as leverage to secure better retail partnerships. This data-driven session reveals the exact playbook that sexual wellness brands are using to turn their DTC intelligence into retail gold.
Panel Discussion with Sciart & Little Leaf
AI, Orgasms & Algorithms: The Future of Sexual Wellness Marketing in a Censored World
AI is rewriting the rules of marketing, and sexual wellness brands are caught in the crossfire. Discover how algorithms, new platforms, and shifting consumer behavior are reshaping the way brands build visibility - and how to ride this wave instead of getting left behind.
About Us:
At Sciart, we help regulated DTC brands grow through ethical, insight-led digital marketing. Whether you’re looking to boost traffic, improve conversions, or keep customers coming back, our team delivers creative and technical solutions tailored to your goals.
We specialise in regulated, high-restriction environments. Whether you’re battling ad bans, content flags, or platform double standards, our data-driven approach is built to navigate complexity and unlock growth.