eroFame 2025: A Successful New Start in Amsterdam Brings Fresh Impulses to the Industry

After 14 successful years in Hanover, eroFame 2025 took place for the first time in Amsterdam – and celebrated an impressive relaunch. From October 8-10, the leading B2B trade show of the international sexual wellness industry once again became the key meeting point for manufacturers, retailers, distributors, and brands looking for high-level business exchange and networking.

Strong Attendance and Satisfied Exhibitors

With 2,072 retailers and buyers, eroFame 2025 maintained the strong visitor level of the previous years. 129 exhibitors from around the world showcased their latest products, innovations, and trends. Both exhibitors and visitors expressed great satisfaction with the new location in Amsterdam, which impressed with its modern infrastructure, international atmosphere, and convenient logistics.

“The atmosphere was fantastic, the conversations were productive and of high quality – Amsterdam was a complete success!” was the unanimous feedback from many exhibitors.

Business Speeches as a Content Highlight

A major highlight of the event were the Business Speeches, which drew large audiences on all three days. Renowned companies shared practical insights and strategies for the future of the sexual wellness industry, addressing topics such as SEO strategies, conversion-optimized content, AI-supported marketing solutions, and effective brand and product presentation to boost sales and awareness. The sessions provided tangible inspiration for both manufacturers and retailers.

Digital and Engaging: Instagram & App Add a Fresh Touch

With the launch of the new eroFame Instagram channel and the eroFame App, the trade show also made a strong digital impression. Instagram Reels covering booth setup, trade show happenings, party moments, and interviews with industry participants generated great engagement. The new eroFame App will serve as a central year-round platform, featuring updates on eroFame 2026 and ongoing industry insights.

Beach Party Instead of Oktoberfest: A Night Full of Atmosphere

The new evening event concept also struck exactly the right note: instead of the traditional Oktoberfest, eroFame hosted its first “Beach Party” on Thursday evening. Around 900 guests – exhibitors, buyers, and partners – celebrated together in the stylish venue „Strandzuid“ with typical Dutch finger food, a fantastic DJ who quickly filled the dance floor, and pleasantly mild weather. The evening delivered a perfect beach feeling and created an unforgettable atmosphere of networking, joy, and connection.

Conclusion: eroFame Remains the Leading B2B Event for the Industry

Despite challenging market conditions, eroFame 2025 once again demonstrated that it is the leading B2B trade show of the international sexual wellness industry. With its new location, innovative formats, and vibrant networking opportunities, the event set strong impulses for the future.

In the coming weeks, the eroFame team will conduct a comprehensive survey among exhibitors and visitors to gather feedback, impressions, and suggestions – forming the basis to further enhance and develop eroFame 2026.

Save the Date: eroFame 2026 will take place
from September 30 to October 2, 2026 –
once again in Amsterdam.